LORENZO MARIA
PERRE
"Orbiting Earth in the spaceship, I saw how beautiful our planet is.
People, let us preserve and increase this beauty, not destroy it!"
Yuri Alekseyevich Gagarin
first human to journey in outer space
Professional info
How can an engineer become a marketeer?
There's no big difference in managing projects if you apply the same approach in designing a rocket engine rather than organizing a direct response campaign.
You must be aware of the boundaries conditions, the resources (financials, overheads, tools) and define the specific KPIs in order to manage and control the process at first, and the final outcome in the end.
In over ten years I have matured experiences in B2B and B2C international and structured companies working in different industries, sales models and marketing strategies.
Languages
Italian - Native
English - Full professional proficiency
French - Elementary proficiency
Work experience
To change the photography market both for consumers and retail, creating a brand with an iconic insight:
PhotoSì - Your Life Is a Show, this is my mission in PhotoSì.
With a business model that spans from B2C to B2B2C and leveraging the marketing mix in retail, mass-retail, web and mobile channels, I'm focused on giving the best solution to the customer in terms of experience and satisfaction.
My direct responsibilities: business KPI definition and monitoring in order to achieve the company target, marketing planning and execution, sales performance of the web and mobile channel, product management of the mobile application, corporate communication, consumer communication, ownership of the IT projects impacting on the consumer journey, management of a team of 10 people including the web marketing manager, consumer marketing manager, trade marketing manager and art director.
Skills
Marketing Management
Market analysis
Web Marketing
Direct Marketing
Lead generation
E-commerce
Media Planning
Sales pipeline management
Salesforce
SAP Business Object
Qlick View
Trello
Agile methodology
I started as Direct Marketing Manager truly focused on lead generation with challenging KPIs and an assigned budget. The target of my activities was the high end consumer market, very close to luxury and fashion industry since the brand and the product are iconic and represent a status. After two years I started managing also the marketing activities for the hospitality market: hotels, resort & leisure, cruise.
Since marketing was not enough, I started assisting the commercial director in planning the sales activities, campaigns and salesforce. Leveraging all the lines of the P&L I gave my effort in reaching in 2012 the best branch division P&L in terms of profitability and growth. My direct responsibilities: branch division marketing planning and execution, salesforce training, sales target definition, media planning and negotiation, web marketing, tradeshows. In this period time I have managed a team of three people.
Achieved competences: direct marketing, trade marketing, web marketing, sales pipeline management, direct sales model, business forecasting, P&L management.
2010 - present
2010 - present
Starting as Business Process Analyst and change agent, I have participated to the process of re-engineering the sales order process flow with the introduction of SAP R3.
In this role I was part of the Change Management Platform (HR Organization) and worked daily as analyst together with the Accenture team.
Achieved competences: data analysis and synthesis, organization planning, job definition, training, public speaking and teamwork.
After this experience in the headquarters of Iveco that lasted for 2 years, I moved to the Italian branch as Jr. Marketing Manager of the Heavy Range Business Unit.
Achieved competences: event planning and execution, public relations, branding, direct marketing campaigns definition and execution. I started to deal with suppliers and learned the fundamentals of communication tools.
After 18 months period time, a new challenge came to my path. For 6 months as Sales Support Specialist I had the chance to plan the commercial logistic flow of the branch for the Eurocargo Range planning the target of the dealers and area managers.
Achieved competences: logistic planning, sales budgeting, direct sales. In this period I also attended the Iveco Sales Academy.
Finally my first management role as Brand Manager for Iveco Italy. In this role I started managing a budget and a team. I was in charge of the iveco.it website, the management of the events and activities both of the branch and the dealers' network, truck industry fairs organization (Samoter, Transpotec). Main events: 2006 Turin Olympic Winter Games, launch of the New Daily, launch of the new Stralis - All Blacks.
Achieved competences: budgeting, team management, supplier management and negotiation, lobbying.
Design application R&D of a non contact strain and deformation measurement technique based on the analysis of digital images. Maing activities: programming the MTS testing machine to create stress fractures on samples of different materials, coding in C++ the software for digital image acquisition.
The output of the project has been published in the website Tesionline.
Achieved competences: data analysis, testing, C++ programming.
Education
SDA BOCCONI
Iveco Sales Management Academy Torino - Milano
2005 - 2005
Company executive training course for managers and professionals of the sales area.
Main topics: sales force management, key account management, sales pipeline management, sales leverages and marketing campaigns definition.
UNIVERSITA' DEGLI STUDI "LA SAPIENZA"
Laurea in Ingegneria Aerospaziale Roma
1994 - 2001
Equivalent to a M.Sc. in Aerospace Engineering.
Main courses and subjects: mechanics, thermodynamics, fluid dynamics, aerospace structures, flight dynamics, aerospace propulsion, computational fluid dynamics, aerospace materials.
I specialized in applied mechanics and aerospace propulsion with an experimental thesis regarding the measurement of the mechanical characteristics of non-conventional materials such as alloys and composites.
Interests
Music, design and fine arts, history and all those things that help to understand where we are and where we are supposed to go.
Technology as a consumer but also as a professional. I want to know how a teenager behaves and uses the new artefacts.
Sailing and scuba diving. There's nothing more relaxing and satisying than feelling with all your senses the motion of the sea.
I am able (and allowed) to drive a truck, a motorbike (off course a car) and to command a boat.